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Google Analytics GA4

Price

£250

Duration

1 Day

About the Course

Google Analytics 4 (GA4) Training Course – Master Website Analytics


Learn GA4 & Improve Your Digital Marketing Strategy


Want to track website traffic, measure user behaviour, and optimise your marketing campaigns? Our Google Analytics 4 (GA4) training course teaches you everything from setting up GA4 to creating advanced reports. Whether you’re a business owner, marketer, freelancer, or agency professional, this course will help you make data-driven decisions with confidence.


Why Learn Google Analytics 4?


Google Analytics 4 is the future of web analytics, replacing Universal Analytics (UA). Understanding GA4 reporting, event tracking, and audience insights is essential for businesses that want to improve website performance and marketing ROI.


📊 Track user behaviour across devices

📈 Measure marketing campaign success

🎯 Understand key metrics like conversions & traffic sources

🔍 Improve SEO & website performance with actionable insights


What You'll Learn in Our GA4 Training

GA4 Setup & Tracking Essentials


  • Setting up Google Analytics 4 for websites & apps

  • Differences between GA4 vs. Universal Analytics (UA)

  • Tracking user interactions with events & custom event setup

  • Understanding cookies, GDPR compliance & cross-device tracking

User Engagement & Content Performance


  • How to track popular pages, user paths, and interactions

  • Using page titles vs. URLs for content analysis

  • Understanding event tracking for deeper insights

Navigating the GA4 Interface


  • Home screen, reports, and insights

  • Using the date range controller

  • Understanding Admin, Configuration, and Exploration tools

Advanced GA4 Analytics & Segmentation


  • How to create custom audiences

  • Understanding predictive analytics & demographic reports

  • Using user flows & event flows for journey tracking

Understanding GA4 Data & Metrics


  • Metrics vs. Dimensions – What’s the difference?

  • Key performance indicators: Pageviews, Sessions, Bounce Rate, Time on Page

  • How to interpret (not set), (not provided), and (other) in reports

Traffic Acquisition & Campaign Tracking


  • Understanding Channels, Sources, and Mediums

  • What is Direct Traffic & how does it impact analytics?

  • Measuring social media traffic & referral sources

  • UTM tracking for Google Ads & custom campaigns

GA4 Reporting & Data Analysis


  • Real-time reports – Track live website visitors

  • Lifecycle reports – Analyse user behaviour and conversions

  • Custom reports & audience segmentation

  • How to create advanced reports using GA4 Exploration tools

Conversion Tracking & Goal Setting


  • What defines a conversion in GA4?

  • How to set up conversion events & eCommerce tracking

  • Measuring lead generation, sales, and engagement goals


Who Should Take This GA4 Training Course?


✔ Business owners & entrepreneurs who want to track website performance

✔ Digital marketers & SEO professionals looking to improve campaign tracking

✔ Freelancers & consultants who manage multiple clients’ analytics

✔ Agencies & marketing teams needing advanced GA4 training


Course Details & Enrolment


📅 Course Format: Online & Face-to-Face Training

📍 Delivery: Live Workshops & Self-Paced Learning

💡 Skill Level: Beginner to Intermediate

🔥 Limited Spots Available


Why Choose Our GA4 Training?


🚀 Expert-Led Training – Learn from analytics professionals

📊 Hands-On Practice – Real-world examples & case studies

✅ Certificate of Completion – Boost your career & skills

Contact Us
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