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Google Tag Manager

Price

£250

Duration

1 Day

About the Course

Google Tag Manager (GTM) Training Course – Track Smarter Without Coding


Master GTM & Take Control of Your Website Tracking


Want to streamline your website tracking, reduce reliance on developers, and collect better marketing data? Our Google Tag Manager (GTM) Training Course teaches you everything from GTM setup to advanced tag configuration. Whether you’re a marketer, analyst, or business owner, you’ll learn how to track user behaviour, improve data accuracy, and optimise campaigns with confidence.


Why Learn Google Tag Manager?


Google Tag Manager is a must-have tool for any digital marketer or analytics professional. Instead of manually editing website code, GTM lets you deploy and manage all your tracking scripts in one place.


  • Save time & resources – No need to wait for developers to add tracking code

  • Track everything that matters – Conversions, button clicks, video plays, form submissions & more

  • Improve data accuracy – Centralised tag management reduces errors and duplicate tracking

  • Integrate seamlessly with GA4 & other platforms – Send clean, organised data to Google Analytics, Ads, and CRM tools

  • Set up advanced tracking easily – From scroll depth to eCommerce purchases

  • Comply with privacy regulations – Manage cookies & consent effectively


What You'll Learn in Our GTM Training Course

GTM Setup & Tagging Fundamentals


  • What is Google Tag Manager & how it works

  • Setting up your GTM account & installing containers

  • GTM interface overview – Tags, Triggers & Variables explained

  • Best practices for organising your GTM workspace

Event Tracking & User Interaction


  • Tracking button clicks, form submissions, and outbound link clicks

  • Scroll depth tracking & video interaction tracking

  • Setting up custom events for GA4 & Google Ads

Enhanced eCommerce & Conversion Tracking


  • Implementing GTM for eCommerce tracking (Add to Cart, Purchases, Checkout steps)

  • Creating conversion tags for Google Ads & other platforms

  • Setting up goals & custom events for lead generation

Variables & Data Layer Mastery


  • Built-in vs. custom variables

  • Introduction to the Data Layer – what it is & why it’s important

  • Passing dynamic values (e.g., transaction value, product name) through the Data Layer

Debugging & Testing Tags


  • Using GTM Preview & Debug mode

  • Troubleshooting common GTM errors

  • Verifying events in GA4 & Google Ads

Traffic Acquisition & Campaign Tracking


  • Cross-domain tracking setup

  • Using RegEx & lookup tables for advanced tagging

  • Consent mode & GDPR/CCPA compliance in GTM

Who Should Take This GTM Training Course?


✔ Digital marketers & SEO professionals – wanting to improve tracking accuracy and campaign measurement

✔ Business owners & eCommerce managers – looking to track leads, sales & user behaviour

✔ Freelancers & consultants – who manage analytics for clients

✔ Marketing teams & agencies – needing scalable, organised tag management


No prior coding experience is required – we teach you everything step by step.


Course Details & Enrolment


📅 Course Format: Online & Face-to-Face Training

📍 Delivery: Live Workshops & Self-Paced Learning

💡 Skill Level: Beginner to Intermediate

🔥 Limited Spots Available


Why Choose Our GA4 Training?


🚀 Expert-Led Training – Learn from analytics professionals with real-world experience

📊 Hands-On Practice – Set up live tags & events during the session

✅ Certificate of Completion – Boost your analytics skills & career

🔧 Post-Course Support – Get ongoing help with your GTM setup

Contact Us
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