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SEO Introduction

Price

£250

Duration

1 Day

About the Course

SEO Introduction Training Course - Get Found Online & Grow Organic Traffic


Master SEO Basics & Boost Your Website Visibility

Want to drive free, high-quality traffic to your website and improve your search rankings? Our SEO Introduction Course teaches you the fundamentals of Search Engine Optimisation, from keyword research to optimising site structure and content. Whether you’re a business owner, marketer, or blogger, this beginner-friendly course will help you increase your online visibility and attract the right audience.


Why Learn Search Engine Optimisation?


Search engine optimisation is one of the most cost-effective marketing strategies for long-term growth. By understanding how search engines work, you can optimise your site to rank higher and bring in consistent, organic traffic.


With SEO, you can:


  • Drive free, organic traffic – Reduce reliance on paid ads

  • Improve visibility in search results – Appear in front of customers when they’re searching for your products or services

  • Build long-term growth – SEO keeps working for you over time

  • Increase conversions & leads – Attract qualified visitors who are ready to buy

  • Understand your audience better – Learn what people search for & how they interact with your site

  • Outperform competitors – Beat other websites targeting the same keywords

  • Save time & resources – No need to wait for developers to add tracking code


What You'll Learn in Our Search Engine Optimisation Training Course

SEO Basics & How Search Engines Work


  • What SEO is & why it matters for business

  • How search engines crawl, index & rank pages

  • Understanding SERPs (Search Engine Results Pages)

Keyword Research & Content Optimisation


  • How to find the best keywords for your business

  • Understanding search intent (informational, transactional, navigational)

  • Writing SEO-friendly titles, meta descriptions & on-page content

Technical SEO Essentials


  • Optimising page structure & URLs for SEO

  • Internal linking strategies to improve rankings

  • Mobile-friendliness, site speed & Core Web Vitals explained

Measuring SEO Performance


  • Setting realistic SEO goals & KPIs

  • Using free tools (Google Search Console & GA4) to monitor results

  • Understanding impressions, clicks & CTR

Link Building & Authority Growth


  • Why backlinks matter & how to get them ethically

  • Local SEO basics for small businesses

  • Common SEO mistakes to avoid

Content Strategy for Long-Term SEO Success


  • Creating evergreen content that drives consistent traffic

  • Updating & refreshing old content for better rankings

  • Aligning SEO with content marketing for ongoing growth

Who Should Take This SEO Introduction Course?


✔ Small business owners & entrepreneurs – who want to rank higher without paying for ads

✔ Bloggers & content creators – looking to grow organic readership

✔ Marketing beginners & freelancers – who need SEO fundamentals for clients

✔ Anyone launching a website – and wanting to attract visitors from day one


No prior SEO knowledge is required – we guide you step by step.


Course Details & Enrolment


📅 Course Format: Online & Face-to-Face Training

📍 Delivery: Live Workshops & Self-Paced Learning Options

💡 Skill Level: Beginner-Friendly

📘 Includes: Keyword research templates & SEO audit checklist

🔥 Limited Spots Available – Book your spot now


Why Choose Our Search Engine Optimisation Training?


🚀 Expert-Led Training – Learn from SEO specialists with years of experience 📊 Hands-On Practice – Work on real SEO exercises & audits

✅ Certificate of Completion – Add SEO skills to your professional toolkit

🔧 Actionable Takeaways – Leave with a clear SEO strategy you can implement immediately

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