Google Analytics Training

Explore our expert-led Google Analytics Training resources designed to help you master GA4. Learn how to track user behaviour, measure campaign performance, and make data-driven marketing decisions with step-by-step tutorials and actionable insights.

An image of an example Google Analytics dashboard

Google Analytics Training: Understanding GA4 and How to Use It Effectively

Google Analytics 4 (GA4) is changing the way marketers track and understand user behaviour online. In this guide, we break down how GA4 works, from event-based tracking and predictive analytics to cross-device reporting. Whether you’re a beginner or an experienced marketer, learning GA4 is essential for making data-driven decisions and improving your marketing strategy.

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